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Cloudflare says the internet now has a second audience

Original: The Internet has a second audience

Cloudflare argues that the internet now serves a second audience beyond human readers: automated systems such as AI crawlers and agents that consume web content at scale. The piece discusses what this shift means for publishers and the open web, as machine traffic grows and content is increasingly read by software rather than people.

Why now: Growing AI bot traffic is forcing websites and publishers to rethink who actually reads their content.

CloudflareAI crawlerspublishers

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