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Apple CEO warns memory prices may keep climbing

Original: Apple CEO Says Memory Prices Are ‘Unprecedented’ and Could Keep Climbing — iPhone, Mac and iPad Costs Face Fresh Pressure After Recent Price Hikes

Apple's chief executive described current memory chip prices as 'unprecedented' and warned they could rise further, putting fresh cost pressure on iPhones, Macs and iPads after recent price increases. The comments signal that consumers may face higher device prices as memory costs continue climbing across the industry.

Why now: Memory chip costs are surging industry-wide, and Apple's warning of further price pressure directly affects buyers of its devices.

AppleTim CookiPhoneMaciPad

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