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SweatHouz and P90X teams launch daydream studio for brain health

Original: Wellness Briefing: The teams behind SweatHouz and P90X are launching a 'daydream studio' for brain health

The teams behind SweatHouz and P90X are launching a 'daydream studio' focused on brain health, according to a wellness industry briefing. The venture signals continued expansion of the wellness sector into cognitive and mental wellbeing services, building on the founders' track record in fitness and recovery franchises.

Why now: The wellness industry's push into brain health is drawing attention as high-profile fitness entrepreneurs enter the cognitive wellness space.

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