✉news CultureEntertainment first seen 8 h ago, last 6 h ago, peak #17
Mattel Names Roger Lynch CEO After Ynon Kreiz Exit
Original: Mattel Picks Roger Lynch to Lead Toy Company After Ynon Kreiz Exit
Mattel has appointed Roger Lynch as its new chief executive, succeeding Ynon Kreiz, who is leaving the toy company behind the Barbie movie and Hot Wheels brand. The announcement puts Lynch, previously known as a digital media executive, in charge as Mattel pushes to grow its entertainment and licensing business. Coverage so far focuses on the leadership change itself, with little detail yet on Lynch's strategy or Kreiz's next move.
Why now: A major leadership change at one of the world's biggest toy companies is fresh news.
Rank over time, top of the chart is #1. 2 snapshots from 8 h ago to 6 h ago.
Evidence
- Mattel Picks Roger Lynch to Lead Toy Company After Ynon Kreiz Exit · Northeast Times
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