✉news LifeTravel first seen 22 h ago, last 15 h ago, peak #12
Choice Hotels to acquire RV travel company Harvest Hosts
Original: News | Choice Hotels to acquire RV travel company Harvest Hosts
Choice Hotels has announced an agreement to acquire Harvest Hosts, a membership-based RV travel company that connects travelers with farms, wineries, breweries and other unique overnight stops. The deal signals the hotel group's push into the fast-growing road trip and outdoor lodging market, extending its reach beyond traditional hotels and adding a new audience of RV travelers to its loyalty and booking ecosystem.
Why now: A major hotel company expanding into RV travel marks a notable shift in the lodging industry that is drawing attention.
Evidence
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