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Prime Video loads Black Friday with four live games

Original: FYI: Prime Video stacks 4 live games on Black Friday in 23-event November: NFL, NBA and NHL games on November 27 can car

Amazon's Prime Video will air 23 live events in November, including four NFL, NBA and NHL games stacked on Black Friday, November 27. The games can carry advertising even for Ultra subscribers, as Amazon expects ad revenue growth to climb from 11% to the high teens this quarter. The slate underlines Amazon's push to turn live sport into a major advertising vehicle.

Why now: Amazon is bundling marquee NFL, NBA and NHL coverage on one of the biggest shopping days of the year while expanding ad loads for all subscribers.

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• FYI: Prime Video stacks 4 live games on Black Friday in 23-event November: NFL, NBA and NHL games on November 27 can carry ads even for Ultra subscribers, in a quarter Amazon expects its ad growth to rise from 11% to the high teens. https:// ppc.land/prime-video-stacks-4-… · ppcland · 1

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