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Novig Quadruples Valuation to $2 Billion With Sydney Sweeney Backing

Original: Sydney Sweeney-Backed Novig Quadruples Valuation to $2 Billion https://www.wsj.com/finance/sydney-sweeney-backed-novig-q

Prediction-market startup Novig has raised new funding that quadruples its valuation to $2 billion, according to the Wall Street Journal. The company, whose investors include actress Sydney Sweeney, has seen rapid growth as interest in prediction markets surges. The funding round marks one of the sector's biggest recent valuation jumps.

Why now: Prediction markets are attracting major capital and celebrity investment, making this valuation jump notable news.

NovigSydney SweeneyWall Street Journal

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