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Google Urges Hollywood to Embrace New Technology
Original: Google Wants Hollywood to Stop Being So Afraid of Technology
Google is calling on the Hollywood film industry to overcome its fear of new technology, arguing that innovation should be embraced rather than resisted. The appeal, reported by the New York Times, comes amid ongoing industry anxiety over artificial intelligence and its impact on filmmaking, creative jobs and copyright, as studios and unions weigh how to respond to rapid technological change.
Why now: Hollywood is currently divided and anxious over AI's impact on creative work, making Google's push for adoption contentious.
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