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Google launches Fitbit Air in India at a premium price
Original: Google launches Fitbit Air in India, though its high price might deter the masses https://techcrunch.com/2026/09/30/goog
Google has launched the Fitbit Air in India. The device is now available in one of the world's largest fitness tracker markets, but reports note that its high price tag could put off many potential buyers, raising questions about how widely it will be adopted in a price-sensitive market.
Why now: The launch is new, and the steep pricing has sparked debate about whether it will find mass adoption in India.
Evidence
- Google launches Fitbit Air in India, though its high price might deter the masses https://techcrunch.com/2026/09/30/google-launches-fitbit-air-in-india-though-its-high-price-might-deter-the-masses/ # Tech # Gadgets # India · techcrunch@robot.villas · 2
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