✉news CultureCelebrity first seen 7 h ago, last 6 h ago, peak #17
Scarlett Johansson's Skin Care Brand Is Shutting Down
Original: Scarlett Johansson's Skin Care Brand Is Shutting Down. Experts Point to 1 Celebrity-Brand Pitfall
The Outset, the skin care brand co-founded by Scarlett Johansson, is shutting down. Business commentators point to a common pitfall for celebrity-backed beauty lines: relying on a famous face rather than a distinctive product or loyal customer base to sustain growth. The closure adds to a list of Hollywood beauty ventures that have struggled despite strong launch buzz.
Why now: People are discussing another high-profile celebrity business failure and what it says about celebrity brands.
Evidence
- Scarlett Johansson's Skin Care Brand Is Shutting Down. Experts Point to 1 Celebrity-Brand Pitfall · inc.com
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