✉news LifeTravel first seen 5 h ago, last 7 min ago, peak #1
Travel Operators Urged to Act as AI Reshapes Customer Journeys
Original: Travel Operators Can’t Just Watch as AI Reroutes the Customer Journey
A new analysis from consultancy Bain & Company warns travel operators that artificial intelligence is rerouting how customers plan and book trips, and that standing on the sidelines is not an option. The piece argues operators must adapt their distribution and service strategies to stay relevant as AI tools increasingly mediate the customer journey.
Why now: AI tools are rapidly changing how travellers search and book, putting pressure on the travel industry to respond.
Bain & Companytravel operators
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