✉news BusinessRetail first seen 1 d ago, last 1 d ago, peak #22
Retailers Turn to Agentic Commerce as AI Shopping Grows
Original: Agentic Commerce: Strategies That Win in Retail AI
Circana, a market research firm, has published guidance on agentic commerce, the use of AI agents that can shop, compare and buy on behalf of consumers. The piece outlines strategies retailers can adopt to stay competitive as AI-driven purchasing reshapes how customers discover and buy products, focusing on positioning brands for machine-led transactions.
Why now: Retailers and analysts are increasingly focused on how autonomous AI agents will change consumer purchasing behaviour.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/520425