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Ubisoft Rebrands Studio Group as Massive Entertainment

Original: Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann

Ubisoft has renamed its studio group, led by Christoph Hartmann, adopting the Massive Entertainment name. The move, reported by Variety, puts an established studio brand at the head of the publisher's internal organisation and signals a renewed identity for Ubisoft's development operations as the company continues a period of restructuring and strategic change.

Why now: Ubisoft is undergoing restructuring, so a high-profile rebrand of its studio group draws attention.

UbisoftMassive EntertainmentChristoph Hartmann

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• Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann · Variety

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