Mmastodon LifeAutos first seen 16 h ago, last 33 min ago, peak #9
BMW prices its electric car $4,400 below the gas version
Original: BMW built the same car for gas and electric. The EV is $4,400 cheaper. https://techcrunch.com/2026/09/30/bmw-built-the-s
BMW is now selling identical versions of one of its models with gas and electric powertrains, and the electric variant is priced $4,400 lower than the combustion version. It is a rare instance of an EV undercutting its gas counterpart directly, drawing attention as buyers weigh upfront costs and automakers face pressure to make electric cars price-competitive without incentives.
Why now: An EV being cheaper than its direct gas equivalent is unusual and signals a notable shift in BMW's pricing strategy.
Evidence
- BMW built the same car for gas and electric. The EV is $4,400 cheaper. https://techcrunch.com/2026/09/30/bmw-built-the-same-car-for-gas-and-electric-the-ev-is-4400-cheaper/ # EV # Automotive # TechNews · techcrunch@robot.villas · 2
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