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Mattel CEO Ynon Kreiz to join Warner Bros.-Paramount

Original: ynon kreiz

Ynon Kreiz, the chief executive who revived Mattel with the hit Barbie movie, is set to take on a role at the combined Warner Bros.-Paramount, according to a Semafor exclusive. The move signals the new media giant is recruiting seasoned executives with franchise and brand expertise, and it is drawing attention across the entertainment and business press.

Why now: An exclusive report linking the Mattel CEO to the newly merged Warner Bros.-Paramount is fresh news in the media industry

Ynon KreizMattelWarner Bros.ParamountSemafor

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Evidence

• David Ellison Taps Mattel’s Ynon Kreiz to Be Co-CEO of Merged Paramount-Warner Bros. · Variety
• Exclusive / Mattel’s Kreiz to join Warner Bros.-Paramount · Semafor

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