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Ubisoft renames creative house as Massive Entertainment
Ubisoft has rebranded one of its internal creative houses under the name Massive Entertainment, its Swedish studio best known for the Tom Clancy titles and open-world games. The move consolidates the company's creative branding around a single well-known label. Industry watchers are weighing what the renaming signals for Ubisoft's broader restructuring and future game development strategy.
Why now: Ubisoft has been undergoing major restructuring, so any reorganisation of its studios draws attention.
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