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Naver's piracy crackdown boosted legal webtoon sales nearly eightfold

Original: When South Korean tech giant Naver shut down the massive piracy hub Newtokki, they didn't just stop theft—they unlocked

South Korean tech giant Naver shut down Newtokki, a major piracy hub for webtoons, and legal purchases of previously pirated titles reportedly surged 7.9 times afterward. Observers say the move shows anti-piracy enforcement can convert illegal readers into paying customers rather than simply eliminating consumption, turning a dormant market into revenue.

Why now: The striking 7.9x jump in legal sales after the shutdown offers rare evidence that piracy enforcement can grow legitimate markets.

NaverNewtokkiSouth Korea

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