Mmastodon LifeAutos first seen 12 h ago, last 39 min ago, peak #7
Ford CEO says Europe 'too late' to counter Chinese automakers
Original: Ford's CEO urges caution on Chinese automakers, says Europe is 'too late' http://www. reuters.com/business/autos-tra nsp
Ford's chief executive has warned against complacency toward Chinese carmakers, arguing that better, cheaper vehicles are already reaching global markets and that Europe has moved too slowly to respond. The remarks add to a growing debate among Western automakers about how to compete with Chinese rivals on price and technology rather than rely on trade barriers.
Why now: Ongoing anxiety among Western and European carmakers about losing market share to fast-rising Chinese EV manufacturers.
FordChinese automakersEuropeReuters
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