MikeTrendsTrends right now

▶youtube TechnologySoftware first seen 1 d ago, last 7 h ago, peak #5

Behringer Accused of Trolling Rival AlphaTheta

Original: Why are Behringer Trolling AlphaTheta?

Behringer, the German audio gear maker known for affordable clones of flagship equipment, is being accused of deliberately trolling AlphaTheta, the parent company of Pioneer DJ. The question of why Behringer is poking at its bigger rival has become a talking point among DJs, who are debating whether the behaviour is deliberate marketing provocation or genuine competitive rivalry over DJ hardware. Commenters are split between amusement and criticism of the company's tactics.

Why now: Behringer has a long history of provocative marketing aimed at competitors, and a fresh spat with AlphaTheta is entertaining the DJ community.

BehringerAlphaThetaPioneer DJ

Open on youtube →

Rank over time, top of the chart is #1. 22 snapshots from 1 d ago to 7 h ago.

Evidence

API: https://socialmediatrends-api.osmike.com/v1/trends/5519002