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Big Brother season reaches 14.8 billion minutes viewed
Original: HISTORIC “BIG BROTHER” SEASON HITS 14.8 BILLION MINUTES VIEWED, UP +9% FROM LAST YEAR
The historic season of the American reality show Big Brother has drawn 14.8 billion minutes viewed, a 9% increase over the previous year, according to Paramount. The milestone marks one of the strongest performances in the franchise's run and underscores the show's continued ability to hold audiences across its broadcast and streaming windows. Industry observers point to the numbers as evidence that long-running reality formats can still grow rather than decline with age.
Why now: Paramount announced a record viewership milestone for the current Big Brother season, prompting coverage of the show's enduring popularity.
Evidence
- HISTORIC “BIG BROTHER” SEASON HITS 14.8 BILLION MINUTES VIEWED, UP +9% FROM LAST YEAR · Paramount Press Express
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