Mmastodon LifeFashion first seen 14 h ago, last 11 h ago, peak #1
Men's clothing sizing standard called broken by shoppers
Original: Dear men's fashion brands, The current S-M-L-XL sizing standard is broken. Two men of the same height and arm length can
A debate has reignited over men's fashion sizing, with critics arguing that the standard S-M-L-XL system fails to account for different body types. Two men of the same height and arm length can need very different chest and sleeve widths depending on whether they are slim or muscular. Shoppers say they would pay a premium for shirts that fit properly and are calling on brands to offer better measurements.
Why now: Frustration with ill-fitting mass-market clothing is widely shared, and calls for size reform resonate with many male shoppers.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/560447