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Bobbi Brown Details Jones Road's Retail and Content Strategy
Original: Bobbi Brown In Control: The Iconic Brand Builder On Jones Road’s Retail Strategy, Content And Products
Beauty founder Bobbi Brown, who built her namesake makeup empire before launching Jones Road, is speaking out about how she runs her second brand. In an interview with Beauty Independent, she discusses Jones Road's retail distribution approach, its content marketing, and product development decisions. The remarks offer a look at how the veteran makeup artist retains creative and business control as the clean beauty brand expands.
Why now: Bobbi Brown remains an influential figure in beauty, and insight into how she is scaling Jones Road interests industry watchers and founders.
Bobbi BrownJones RoadBeauty Independent
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- Bobbi Brown In Control: The Iconic Brand Builder On Jones Road’s Retail Strategy, Content And Products · Beauty Independent
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