GgoogleIN first seen 12 h ago, last 11 h ago, peak #5
Asian Games 2026 becomes Sony LIV's top multi-sport earner
Original: sony live
Sony LIV says its coverage of the Asian Games 2026 has become the platform's highest-grossing multi-sport event to date, driven by subscriptions and advertising around India's campaign in Japan. The company is touting the milestone as proof that major multi-sport properties can rival cricket in drawing audiences and revenue. Sports business watchers see it as a sign of growing appetite for non-cricket events on Indian streaming platforms.
Why now: Sony LIV has just announced a revenue milestone for its Asian Games 2026 coverage, drawing attention in India's sports streaming market.
Sony LIVAsian Games 2026Aichi-NagoyaIndia
Evidence
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