✉news BusinessRetail first seen 2 d ago, last 2 d ago, peak #14
Has travel retail lost its touch with Gen Z?
The question of whether airport and travel retail still resonates with Gen Z shoppers is being raised in fashion industry commentary. Younger consumers are often described as spending differently when travelling, favouring experiences and digital-first brands over traditional duty-free shopping, leaving retailers in global hubs weighing how to adapt their offer.
Why now: Travel retailers and fashion brands are reassessing how to reach younger consumers as their shopping habits shift.
Evidence
- Has travel retail lost its touch with Gen Z? · FashionNetwork - The World's Fashion Business News
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