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Fashion Scout at 20: how building a brand has changed
Original: Fashion Scout at 20: How the path to building a fashion brand has changed
Fashion Scout, the London-based platform for emerging designers, marks its 20th anniversary with a retrospective on how the route to launching a fashion brand has shifted. The piece reflects on two decades of supporting new talent and how digital tools, social media and changing industry economics have rewritten the playbook for young labels today.
Why now: Fashion Scout's 20th anniversary prompted reflection on two decades of change in the emerging designer landscape.
Evidence
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