✉news BusinessRetail first seen 6 h ago, last 5 h ago, peak #20
Retailers rethink loss prevention as a customer experience function
Original: Evolving loss prevention into a CX function
Retail trade coverage argues that loss prevention should evolve beyond security and shrinkage control into part of the customer experience function. As theft prevention tactics like locked cases and receipt checks can frustrate shoppers, the piece suggests retailers balance protecting merchandise with keeping stores welcoming, integrating loss prevention decisions into broader CX strategy.
Why now: Retailers are under pressure to curb rising shrinkage without damaging the in-store customer experience.
retail industryloss preventioncustomer experience
Rank over time, top of the chart is #1. 2 snapshots from 6 h ago to 5 h ago.
Evidence
- Evolving loss prevention into a CX function · retailcustomerexperience.com
API: https://socialmediatrends-api.osmike.com/v1/trends/598949