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Peru's Asparagus Industry Marks 25 Years with Retail Push

Original: From Peru’s Fields to Shoppers’ Carts: PAIA Marks 25 Years with Retail Contest and El Niño Outlook for November – January

The Peruvian Asparagus Importers Association (PAIA) is marking its 25th anniversary with a retail contest aimed at boosting asparagus sales in stores, alongside a seasonal outlook covering November through January that factors in El Niño conditions. The group highlighted the journey of Peruvian asparagus from fields to shoppers' carts, underlining the industry's growth and its focus on strengthening retail partnerships during the peak import season.

Why now: PAIA's 25th anniversary and its new retail contest plus El Niño supply outlook are timely for retailers and importers ahead of the peak asparagus season.

PAIAPeruEl Niño

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