✉news HealthFitness first seen 6 h ago, last 2 h ago, peak #16
Out of Home Advertising Shown to Boost Media Fitness Signals by 88%
Original: Research Reveals Iconic Out of Home Delivers 88% Uplift in Media ‘Fitness Signals’ — LBB
New research reported by LBB claims iconic out-of-home advertising delivers an 88% uplift in what it calls media 'fitness signals', a measure of how effectively a medium reaches and influences audiences. The findings are being picked up across the advertising and media industry, where marketers are weighing out-of-home's performance against digital channels in media planning debates.
Why now: Advertisers and media planners are actively reassessing the effectiveness of out-of-home versus digital channels, making strong performance data newsworthy.
LBB (Little Black Book)out-of-home advertising
Rank over time, top of the chart is #1. 4 snapshots from 6 h ago to 2 h ago.
Evidence
- Research Reveals Iconic Out of Home Delivers 88% Uplift in Media ‘Fitness Signals’ — LBB · LBB - Little Black Book
API: https://socialmediatrends-api.osmike.com/v1/trends/601400