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Digger's PR push tells audiences to blame critics, not the film
Original: Don’t hate the movie, hate the critic! Digger’s new PR push is a risky bet for film that was never meant to be divisive
The film 'Digger' is facing an unusual publicity strategy that encourages audiences to direct their frustration at critics rather than the movie itself. The approach frames negative reviews as the source of the film's divisiveness, positioning it as a victim of harsh criticism. Observers note the tactic is risky for a film that was never intended to become controversial, and it has drawn attention to the strained relationship between distributors and reviewers.
Why now: The distributor's public framing of critics as scapegoats is an unusual, attention-grabbing publicity move that has sparked debate about review culture.
Evidence
- Don’t hate the movie, hate the critic! Digger’s new PR push is a risky bet for film that was never meant to be divisive · The Guardian
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