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Kaufland launches new store concept in Germany
Original: kaufland
Kaufland is rolling out a new shopping concept in Germany that, according to Merkur, means customers no longer need to make separate trips to the drugstore. The retailer is combining everyday drugstore products with its regular supermarket range, surprising shoppers with the expanded offering. The move is drawing attention as German consumers look for ways to consolidate errands and save time and money amid ongoing price sensitivity.
Why now: Kaufland's new store concept has surprised customers by eliminating the need for separate drugstore trips.
Evidence
- Nie wieder extra zur Drogerie fahren? Kaufland überrascht Kunden mit neuem Einkaufs-Konzept · Merkur
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