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Pew offers nonprofit communicators a guide to AI audiences
Original: Welcoming machines as audience: A guide for nonprofit communicators thinking about AI
Pew Research Center has published a guide for nonprofit communicators on treating machines as an audience, addressing how organizations should think about AI systems that read and interpret their content. The piece offers practical guidance for the nonprofit sector as artificial intelligence increasingly shapes how information is found and distributed.
Why now: Organizations are actively reassessing communication strategies as AI systems become a new type of audience for published content.
Evidence
- Welcoming machines as audience: A guide for nonprofit communicators thinking about AI · Pew Research Center
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