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Kylie Jenner, Selena Gomez and Hailey Bieber beauty brands dominate creator economy
Original: Kylie Jenner, Selena Gomez and Hailey Bieber's brands dominate beauty's creator economy. Here's why
Fortune reports that Kylie Jenner's Kylie Cosmetics, Selena Gomez's Rare Beauty and Hailey Bieber's Rhode are dominating the beauty industry's creator economy. The piece examines why these celebrity-founded brands have outpaced competitors, crediting their founders' massive social media followings and direct engagement with consumers through influencers and digital platforms.
Why now: Fresh analysis of how celebrity-founded beauty brands are outperforming traditional companies in influencer-driven marketing.
Kylie JennerSelena GomezHailey BieberRare BeautyRhode
Evidence
- Kylie Jenner, Selena Gomez and Hailey Bieber's brands dominate beauty's creator economy. Here's why · Fortune
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