✉news BusinessBusiness first seen 19 h ago, last 19 h ago, peak #34
McCormick Works to Win Over Value-Conscious Shoppers
Original: McCormick Is Working to Win Over Value-Conscious Shoppers
McCormick, the spice and seasoning giant, is adjusting its strategy to appeal to shoppers who are cutting back on spending amid persistent price sensitivity. The Wall Street Journal reports the company is working to win over value-conscious consumers, likely through pricing, promotions and product adjustments as grocery budgets tighten and customers trade down to cheaper alternatives.
Why now: Consumers remain pressured by high food prices, making how big food brands retain cost-sensitive shoppers a timely business story.
Evidence
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