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Tate McRae launches her own fragrance brand
Original: tate mcrae perfume
Pop star Tate McRae has launched a namesake fragrance brand in partnership with Scent Beauty, expanding her business beyond music. The announcement, picked up by financial and lifestyle outlets, has driven search interest in the UK and elsewhere as fans look up details on the perfume's launch and availability.
Why now: The pop star's new fragrance launch is fresh news drawing fan and media attention.
Evidence
- Tate McRae on Her New “Addictive” Fragrance, Her Favorite Fall Bops, and Her Dream of Getting Ready With Pamela Anderson · Yahoo
- GLOBAL ICON TATE MCRAE LAUNCHES NAMESAKE FRAGRANCE BRAND IN PARTNERSHIP WITH SCENT BEAUTY · Morningstar
API: https://socialmediatrends-api.osmike.com/v1/trends/621831