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Chloé leans on stars, lingerie and lace at Paris Fashion Week

Original: At Paris Fashion Week, Chloé bets on stars, lingerie and lace in a tougher luxury market

Chloé presented a collection built around star motifs, lingerie-inspired slip dresses and delicate lace at Paris Fashion Week, in a show framed as a strategic push for the brand. The house is seeking momentum as the wider luxury industry confronts slowing sales and more cautious shoppers, making standout runway moments increasingly important for relevance and revenue.

Why now: Luxury brands are competing harder for attention as the high-end market slows, so Chloé's high-profile show is drawing coverage.

ChloéParis Fashion Week

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