✉news BusinessRetail first seen 1 d ago, last 10 h ago, peak #17
Kroger advances effort to link retail media creative with digital sales
Original: Kroger takes key step forward in tying retail media creative with digital sales
Kroger has taken what Grocery Dive describes as a key step forward in connecting retail media creative to digital sales outcomes. The move would let the grocery giant's advertisers measure how ad creative drives online purchases, tightening the loop between media spend and sales results in Kroger's fast-growing retail media business.
Why now: Retail media measurement is a hot topic as grocers race to prove advertising drives actual sales
Evidence
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