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Atlas Entertainment and Culture Genesis Sign Content Development Pact

Original: Atlas Entertainment and Culture Genesis Strike Creator Content Development Pact for TV, Film and Short Form

Atlas Entertainment and Culture Genesis have announced a partnership to develop creator-driven content for television, film and short-form formats. The deal aims to bring digital creators' projects into traditional and streaming entertainment, reflecting the growing push by production companies to adapt online talent and audiences for scripted and unscripted programming across platforms.

Why now: The deal reflects the entertainment industry's current race to sign digital creators and convert online audiences into film and TV content.

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• Atlas Entertainment and Culture Genesis Strike Creator Content Development Pact for TV, Film and Short Form · Variety

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