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Swedish Company Uses AI Likeness of Greta Garbo in Ad
Original: Swedish Company Uses A.I. Likeness of Greta Garbo in Ad https://www.nytimes.com/2026/10/01/world/europe/ai-garbo-ad-swed
A Swedish company has created an advertising campaign featuring an AI-generated likeness of film legend Greta Garbo, according to a New York Times report. The use of the iconic star, who died in 1990 and was famously private, has drawn attention to questions about digital recreation of deceased celebrities and consent over their image rights.
Why now: Debate over AI recreations of dead celebrities and their image rights is a live ethical and legal issue
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- Swedish Company Uses A.I. Likeness of Greta Garbo in Ad https://www.nytimes.com/2026/10/01/world/europe/ai-garbo-ad-sweden-skf.html # AI # Sweden # Advertising · nyt_arts@robot.villas · 2
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