Mmastodon CultureGaming first seen 23 h ago, last 23 h ago, peak #2

Overwolf opens gameplay data on 113 million players to advertisers

Original: FYI: Overwolf maps media-brief audiences across 5,000 video games: Planners get over 3 billion gameplay signals on 113 m

Games platform Overwolf is pitching advertisers a new audience-mapping service covering 5,000 video games. Media planners will get access to more than 3 billion gameplay signals drawn from 113 million monthly active players across eight markets. The move raises the question of whether a gaming network's own first-party data can compete for a place in core advertising budgets alongside established measurement providers.

Why now: Advertisers and media planners are weighing whether gaming-native first-party data can win mainstream ad budget

Overwolf

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• FYI: Overwolf maps media-brief audiences across 5,000 video games: Planners get over 3 billion gameplay signals on 113 million monthly players in eight markets. Can a gaming network's own data win a place in core ad budgets? https:// ppc.land/overwolf-maps-media-b… · ppcland · 4

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