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Microsoft bets on AI executive Asha Sharma to lead Xbox

Original: The New York Times. . For a decade, Xbox has placed third in the console wars. Now, as our reporter, Zachary Small, explains, Microsoft is placing its faith in a new CEO, Asha Sharma, an A.I. executive with no prior gaming experience. https://nyti.ms/4z3h8c2

The New York Times reports that Microsoft has named Asha Sharma, an AI executive with no prior gaming experience, as the new head of Xbox. Xbox has trailed Sony and Nintendo in third place in the console market for a decade, and the company is now betting that AI-focused leadership can reshape its gaming strategy.

Why now: The surprise appointment of a non-gaming, AI-focused executive to run a struggling console brand is drawing attention amid industry debate over AI's role in gaming.

MicrosoftXboxAsha SharmaThe New York Times

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• The New York Times. . For a decade, Xbox has placed third in the console wars. Now, as our reporter, Zachary Small, explains, Microsoft is placing its faith in a new CEO, Asha Sharma, an A.I. executive with no prior gaming experience. https://nyti.ms/4z3h8c2 · facebook.com

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