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✉news BusinessBusiness first seen 17 h ago, last 9 h ago, peak #37

Nike Plans a Smaller Company as Sales Slide Deepens

Nike is preparing to shrink the company as its sales decline worsens, according to a Wall Street Journal report. The sportswear giant plans to become a smaller organization amid a deepening slide in revenue, signaling a significant strategic reset for one of the world's best-known athletic brands. Details of the scale of job cuts or restructuring have not been laid out in the report.

Why now: Nike's worsening sales slump and plans to downsize signal major trouble for the world's largest sportswear brand.

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