✉news SportBasketball first seen 12 h ago, last 8 h ago, peak #8
Milwaukee Bucks pick NBA app for direct-to-consumer streaming
Original: Bucks choose NBA app as their direct-to-consumer home
The Milwaukee Bucks have chosen the NBA app as their direct-to-consumer home, meaning fans will be able to stream the team's games through the league's own platform rather than a dedicated Bucks service. It is a notable step in the NBA's push to consolidate local game distribution as teams move away from regional sports networks.
Why now: It signals the league's broader shift toward league-run streaming as teams abandon regional sports TV models.
Rank over time, top of the chart is #1. 4 snapshots from 12 h ago to 8 h ago.
Evidence
- Bucks choose NBA app as their direct-to-consumer home · Sports Business Journal
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