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aespa's Karina and Winter front Seoul tourism film

Original: [SEOUL SYNDROME] Main Film 1 | KARINA, WINTER of aespa

Seoul's tourism authority has released the first main film of its 'Seoul Syndrome' campaign, starring Karina and Winter of K-pop group aespa. The promo showcases the South Korean capital through the two idols and has drawn millions of likes within days, with fans celebrating the pairing of the group with the city's global tourism push.

Why now: Aespa's huge fanbase is driving massive engagement with a new high-profile Seoul tourism campaign.

KarinaWinteraespaSeoulVisitSeoul

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Evidence

• [SEOUL SYNDROME] Main Film 1 | KARINA, WINTER of aespa · VisitSeoul TV · 10.6M

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