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TikTok to pay creators for brand deals within 30 days
Original: Tubefilter: TikTok wants creators to see green: Its latest fintech feature will pay them for brand deals within 30 days.
TikTok is rolling out a new fintech feature that guarantees creators payment for brand deals within 30 days, a move aimed at making sponsored work more reliable on the platform. The company's commerce arm, TikTok Shop, is expected to generate more than $100 billion in gross merchandise value this year, and faster payouts are seen as part of its push to deepen its creator economy.
Why now: Faster guaranteed payments could reshape how creators negotiate and accept brand deals, making it timely industry news.
Evidence
- Tubefilter: TikTok wants creators to see green: Its latest fintech feature will pay them for brand deals within 30 days. “#FinTok is taking on a whole new meaning. With its ecom hub TikTok Shop expected to generate more than $100 billion in GMV this year alone, TikTok has been… · researchbuzz_firehose@rbfirehose.com · 3
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