✉news BusinessRetail first seen 5 h ago, last 2 h ago, peak #28
Marketers Rethink In-Store Retail Media
Marketers are reassessing how they use in-store retail media, weighing whether screens, displays and other shopper-facing formats justify their growing share of advertising budgets. The debate centres on measurement, effectiveness and how in-store channels fit alongside online retail media networks, as brands look for clearer returns on their spending at the point of sale.
Why now: Retail media is one of the fastest-growing advertising categories, prompting fresh scrutiny of how well in-store formats actually perform.
marketersretail media industry
Rank over time, top of the chart is #1. 3 snapshots from 5 h ago to 2 h ago.
Evidence
- Marketers rethink in-store retail media · marketingreport.one
API: https://socialmediatrends-api.osmike.com/v1/trends/699259