Mmastodon BusinessBusiness first seen 13 h ago, last 13 h ago, peak #1
German consultant reflects on decades of pull marketing
Original: Mein Consulting-Geschäftsmodell war über Jahrzehnte durch Pull-Marketing und Verstreuen von Brotkrümeln im Märchenwald g
Stefan Wintermeyer describes how his consulting business was built for decades on pull marketing: publishing books, articles, blog posts and talks to attract clients, which he compares to scattering breadcrumbs in a fairy-tale forest. He says this content-driven approach helped many people and drew customers to him over the years.
Why now: The consultant is sharing lessons from his long-running content-based business model, prompting discussion among professionals about marketing approaches.
Evidence
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