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Famima TV begins data linkage with Hakuhodo's Tele-Digi AaaS Simulator

Original: https://www. wacoca.com/media/780458/ ファミマTV、博報堂「Tele-Digi AaaS Simulator」とデータ連携を開始 | 株式会社ゲート・ワンのプレスリリース # PRTIMES # tel

In-store media network Famima TV has started data integration with Hakuhodo's Tele-Digi AaaS Simulator, a tool for simulating and planning TV-linked digital advertising. The announcement came via a press release from Gate One, the company involved in the service. The integration is aimed at connecting in-store TV audience data with digital ad planning and measurement.

Why now: It is a newly announced partnership in the retail media and advertising technology space, drawing attention from marketing and broadcast industry watchers.

Famima TVHakuhodoGate OneTele-Digi AaaS Simulator

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