✉news BusinessRetail first seen 15 h ago, last 25 min ago, peak #2
GSTV Outlines the Future of Retail Media in Convenience
Original: GSTV: What’s Next For Retail Media in Convenience
GSTV has published an outlook on what comes next for retail media within the convenience store channel, via NACS. The piece examines how convenience retailers can grow advertising revenue as brands shift spending toward in-store and point-of-need media. Industry observers are watching retail media closely as it becomes one of the fastest-growing segments of advertising, and convenience is seen as an underexploited channel.
Why now: Retail media is a fast-growing advertising trend and GSTV's outlook offers guidance for convenience retailers navigating it.
GSTVNACSconvenience store industry
Rank over time, top of the chart is #1. 12 snapshots from 15 h ago to 25 min ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/742215