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Joanna Gaines says she and Chip lost sight of Magnolia's purpose
Original: Joanna Gaines says she and Chip lost sight of Magnolia's purpose. 1 decision helped them find it again https://www.fastc
Joanna Gaines says she and her husband Chip lost sight of the original purpose behind their Magnolia brand as it expanded into a lifestyle empire. In an interview with Fast Company, she explains that one key decision helped the couple refocus the company on what mattered to them. The remarks offer a rare candid look at how the home design duo manage growth while staying true to their roots in Waco, Texas.
Why now: People are discussing the Gaineses' candid reflection on refocusing their brand as entrepreneurs look for lessons in sustainable growth.
Joanna GainesChip GainesMagnoliaFast Company
Evidence
- Joanna Gaines says she and Chip lost sight of Magnolia's purpose. 1 decision helped them find it again https://www.fastcompany.com/91615791/joanna-gaines-says-she-chip-lost-sight-magnolias-purpose-1-decision-helped-find-again # Business # Design # Leadership · fast_company@robot.villas · 3
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