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New Car Prices Top $50,000 as Jaguar Sales Slump
Original: New Car Prices Top $50,000 as Jaguar Faces Sales Slump
The average price of a new car in the United States has climbed above $50,000, a record high that is squeezing buyers already dealing with high borrowing costs. At the same time, Jaguar is struggling with a sharp drop in sales as it undergoes a controversial rebrand and transition to electric vehicles, prompting debate about pricing, brand direction and the future of the traditional car market.
Why now: Record-high new car prices combined with Jaguar's sales troubles have struck a nerve with consumers worried about affordability.
JaguarUnited Statesauto industry
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